Confession Time: Shared Secrets That Will Keep You Glued to Your Screen!
The Great Salary Uplift
An employee at a company with an anonymous staff feedback forum took matters into their own hands by leaving over 50 complaints from different IP addresses about salaries and the cost of living. Even though the wages were already competitive, this strategic move resulted in a larger-than-expected pay increase for everyone during the recent review.
Astroturfing is the practice of creating a false impression of grassroots support, and it is often used in marketing and politics. While ethically questionable, this tactic sometimes yields significant results. In this case, we just saw its power of perceived collective action and the surprising ways employees influence workplace outcomes.
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